Be Florence is the result of a renewed and modern conception of fashion. Be Florence was born from innovative ideas that look to the future, protecting the needs and requirements of the new generations with style and sustainability, but without any compromise on the quality standard that has always characterized our products.

New ideas, new natural and valuable materials, but above all recycled and eco-sustainable, of the highest quality that however do not preclude the reliability and standards that, together with the incredible taste and level of finishes and accessories, have always distinguished us from the competitors . We promise to deal with everything the market will require through always up-to-date and trendy Total Look. The products are entirely designed and followed step by step directly by us without the intervention of any external intermediary in order to guarantee the exclusivity and Made in Italy of our product.

Among its countless qualities, Be Florence also deals with 100% cashmere in Total Look produced entirely by hand by the best world labor force in Mongolia. We currently offer multiple product lines to meet the needs of various markets.

Be Florence is suitable for every cosmopolitan woman, traveler, who loves simple and classy lines, combined with refined colors, sometimes intense, but never banal. The lines are geometric, enveloping and perfectly interpret the workmanship and the mix of materials, giving a sense of lightness and luxury to our products. We also offer wool-leather-shearling fabrics combined with furs worked as fabrics, as well as reversible, versatile and practical garments, but with an unmistakable cool and contemporary look.